the all inclusive.
A full service photoshoot for the brands that are ready to make more sales with their imagery.
£4000
Want to fall in love with your photos again?
It’s time for a revamp!
BIG stuff has been happening for you recently. The business is growing and the opportunities are growing with it. It’s all very exciting.
But your images are letting the side down. There are only a handful in the folder that you actually like and you’ve shared them about a thousand times now anyway. Some of them might even feature the old branding… (it’s okay, I won’t tell anyone).
But it’s time to fill that folder back up with a load of imagery that you LOVE. Imagery that feels like a true extension of the brand, that sits alongside the messaging like a biscuit sits alongside a tea.
Because here’s the thing, it’s not just a folder of imagery. It’s a folder of sales assets. It’s a folder of tools to evoke an emotional response and kick your customer’s subconscious mind into gear (you know, the bit that’s responsible for 95% of their purchasing decisions!) It’s a folder that communicates your core brand values and, if we’re being really honest here, has the power to change the food industry for good.
Do you really want to be betting all of that on ‘this’ll do’ imagery?
I didn’t think so.
Your brand is basically famous now.
It’s time to level up your imagery.
Here’s what I already know:
The bit you’ll love most about this photoshoot is right at the end, when the images finally land in your inbox. Why? Because it solves a whole load of problems for you:
The problem is…
…you’ve run out of images to use.
Imagine instead… how easy it’s going to feel knowing all costs are included and you’re not going to have to spend time sourcing a team or a space for the shoot. You can rely on me and my team to bring your vision to life and trust that every asset we create captures the passion and pride you have in the brand. You might even find you enjoy the process - it’s fun to be in the room when we get that ‘money shot’!
The problem is…
…the images you’ve got aren’t actually that convincing.
Imagine instead… having the perfect shot for every opportunity. A whole folder of images to choose from, time and time again.
The problem is…
…you’re restricted on where you can use your images.
Imagine instead… not only having those images at your fingertips, but actually feeling something when you see them too. Feeling proud of the products you sell and how they’ll change the future of the food industry. Feeling excited to start sharing them because they FINALLY reflect the quality of your product. Feeling so hungry that you actually have to grab yourself a snack - this is the real winner, because hey, that’s what your customers will be thinking too!
The problem is…
…previous photoshoots have always had hidden costs and have taken up a lot of your time.
Imagine instead… having the freedom to use the images across all areas of the business. A full website refresh. A complete revamp on social media. A pull up banner, a press release, even a new business card. You can use them where you want, for as long as you want!
Plus a quick turnaround. No image limits. GIFs, stills, action shots. It’s all included in the all inclusive.
(Too obvious? Maybe.)
Here’s how it works:
the call.
We’ll kick off with a call to establish some clear goals for the shoot. We’ll discuss how you want to use the images as well as how you want people to feel when they see them and use these answers to inform the style, colour and composition choices for the shoot. Once you’re happy I’ll supply a personalised mood board and finalised shot list to be approved before we begin.
the prep.
I want to make this process as easy for you as possible.
You don’t need to worry about getting a team of stylists together, or frantically searching for props and backgrounds. Not only will I do all of this for you, it will also be included in the fee, so you don’t need to worry about budgeting for extra costs.
the shoot.
Then we get to work on the shoot!
Over the course of 2 days, myself and a food stylist will create and capture all the images on the shot list, working in a dedicated food photography studio to help speed the process along. You’re welcome to join us to oversee the shoot and voice your ideas and feedback throughout. You could even bring your social media manager along to capture some great behind the scenes content too. Win win!
the assets.
After the shoot, I’ll start on the post-production, editing the images and retouching where necessary. Everything captured from the shoot will be optimised for multiple use, including digital ready files, 9:16 crops (perfect for Reels, TikTok and Instagram stories), and print ready files, so you aren’t limited to one platform only.
the usage.
You’ll also be granted an extended usage license for everything captured during the shoot. This means you have the freedom to use the images across multiple different platforms, without having to worry about additional fees.
The license will grant you exclusive, global, unlimited, in perpetuity usage across the following media: all digital media - including website, social media and paid advertising - and selected print media - including mail inserts, brochures, flyers, marketing aids, point of sale, trade show and / or event materials and PR.
This is usually charged on an image by image basis, so it’s a huge upfront saving (and weight off your mind!)
If the terms ‘usage’ or ‘license’ are new to you, just let me know and we can chat. I have plenty of resources I can provide to aid your understanding of what it is, why it’s important and how to ensure you only pay for what you actually need.
the impact.
When the images land in your inbox you’re going to feel two things: hungry and excited.
This is the bit you’ve been waiting for. It will be such a relief to know your product shots are back on brand and you can start sharing them with confidence, knowing they’ll ultimately move your customers to buy from you. There’s nothing quite like the feeling of a dream turned reality!
Ready to fall in love with your photos?
Here’s what you get:
1 x 45 minute call to establish a clear brief and visual style
Concept creation and art direction, including personalised mood board and shot list
2 full days of shooting with access to everything captured (no image limits) including:
Pre-production: planning and sourcing of props, backgrounds and ingredients
Choice of assets, including still imagery, GIFs and / or stop motion videos
Post-production: editing, colour correction and retouching, plus image optimisation and delivery of files
Exclusive, global, unlimited, digital media and small print media, 5 year license (exclusions apply)
£400 prop budget and £150 ingredient budget
Optional food stylist available on request and dependent on needs of the shoot
Full service photoshoot with access to everything
All for £4000
Photographed by me, Samantha Couzens: food photographer for the businesses that want to sell more products with their imagery.
I’ve helped my clients bag cookbook deals, secure £100k investments and level up their visual presence by creating intentional imagery that does the work for them.
It’s my mission to help you love your photos as much as you love your brand.
How do you know if this is a good fit for you?
You want a stress free solution that gives you everything you need in one go, with no additional fees and freedom to use the images across multiple channels. Printing banners for a trade show? No problem. Running some paid ads? Feel free. This shoot is all you need.
You want images that actually work as an effective sales strategy. Not just pretty pictures, but a robust form of marketing that gets your customers to imagine themselves using your product and moves them to buy.
You’ve got big plans for your brand and are ready to scale. Good imagery is a proven conversion tool, so investing in a photoshoot like this will help you make more sales and open up more opportunities. If you’re ready for that then this is the perfect fit.
Here’s what my clients have to say:
“From looking through Samantha’s extensive library of incredible photography we had high expectations for the shoot. In reality she surpassed these, and we were delighted with the incredible results. She really listened to us and accommodated all our ideas as well as adding her magical touch, creating the most beautiful product photography for our brand. We will not hesitate to use Samantha again, and we would highly recommend her.”
Peter and Rachel Allen, Wine That’s Fruit
“Samantha has a proven ability to respond to our briefs with creative and delicious recipes, together with high quality, beautiful photography that is sympathetically styled to the set brief and perfectly encapsulates our brand.
Always willing to go that extra mile to help her clients, she has been a true asset over the last few years”
Caroline Moore, Merchant Gourmet
“I had the pleasure of working with Samantha for a series of photos I needed for my brand. Samantha exceeded my expectations in her ability to bring my product to life through her photos, despite having never worked with matcha before.
She clearly followed my direction while also taking creative liberties to elevate the photos in a way I hadn’t imagined. She is timely and professional and I highly recommend her photography services.”
Nadia Rawjee, Casa Cura
Still not convinced that your images will make you money?
Listen to Jess, founder of Jess Cooks, as she shares how investing in her imagery was one of the best decisions she made in her journey to securing £100k funding.
“It was only when I got your photos through that I realised how much of a difference it made! It’s so, so important to have good photography”
“If you’re pitching to a buyer for the first time, the photography is everything [...] it’s never been so crucial”
“I’ve used your photographs in all my pitch documents and have got really good leads from it and have since secured funding”
“If you invest in nothing else, I would say photography is the thing to invest in”
FAQs.
Are there any extra costs involved that I need to budget for?
Nope, everything is included, from pre & post production to food stylist and studio fees.
Do you offer any payment plans?
I take a 50% deposit to secure the booking and the remaining 50% is due once the shoot is complete (at least 4 weeks later). If you’d like to discuss a longer term payment plan please get in touch here and we can chat.
What’s the difference between this and the full day package?
The full day package is just a one day shoot, captured remotely in my home studio with optional additional costs depending on what you need. It’s an entry-level option designed for smaller brands who are looking to build brand awareness with a selection of digital only assets.
In comparison, this all inclusive package is a multi-day shoot with a dedicated food stylist, studio space and prop selection all included in the fee. You get a whole load more assets with a whole load more freedom.
What does ‘usage’ or ‘image licensing’ mean?
The entire copyright and ownership of the images will always be retained by the photographer. An image license is then created to allow the client the rights to use the images for an agreed media format, territory and period of time. Very similar to the way music is licensed for use in TV. In the case of my work, digital use is always included in the creative fee and any additional uses, such as print, advertorial, editorial or OOH will incur an additional fee.
If image licensing is new to you please let me know and we can chat through any questions you might have.
How many photos will I get and where can I use them?
The number of photos you get is totally dependent on the brief and style of imagery I’ll be creating, however there is no image limit per shoot; everything I capture will be supplied. You can use them across all digital media - including website, social media and paid advertising - and selected print media - including mail inserts, brochures, flyers, marketing aids, point of sale, trade show and / or event materials and PR. All included in the fee.
What happens if I don’t like the photos?
Images cannot be rejected on basis of style, composition or preference, as long as they have been shot in accordance with the brief. If for whatever reason the brief has not been followed, you would be entitled to a reshoot and if necessary, a fee would be agreed by us both.
The written brief and planning call are both thorough styling discussions to ensure this doesn’t happen and this has never happened with a client before.
Why do I need a food stylist?
A food stylist helps me capture more assets in less time. They’re also on hand to prepare and style all of the food so every plate is looking it’s best, and work very well as hand models too! Working collaboratively in this way will help bring your food to life and create beautiful shots that will make your customers hungry!
What do you do with all the food?
I aim to ensure as little food waste goes to landfill as possible on every one of my shoots. All of the food that can be eaten is shared between the team on the shoot, myself and my husband, my neighbours, and wider family. Larger meals and leftover products are donated to a local homelessness and rehousing centre where I volunteer every week. Anything that cannot be eaten is composted and used as food for the flowers!
